HOW THE CHARITABLE SALES MODEL WORKS
Whenever artwork is purchased, whether directly from the artist or through a gallery or other third party, a charitable contribution equal to 10% of the funds received by Christopher is made to one of the four partnered nonprofit organizations (featured on this page).
Collectors are encouraged to contact Christopher to let him know which of the nonprofits they are most interested in their artwork purchase supporting.
THE THINKING BEHIND THE CHARITABLE SALES MODEL
Art is no less vital today than it was millennia ago, when our ancestors painted on the walls of the caves that sheltered them. The best contemporary art still inspires empathy, induces catharsis, elevates our spirit, and feeds our hearts and minds.
But the relationship between art-making and human experience is complicated by economics. For over 2,000 years, art has been assigned a monetary or barter value. Given this long-established correlation, it is naive to decry the commodification of art; the artist, after all, must earn a living. But too often art is principally understood as an investment and the art world as an arm of the greater luxury market. As a result, artworks are reduced to status symbols, brands traded to display the owner’s wealth and social rank.
Like many other artists and writers, I am troubled by this warped appraisal of art’s elemental value. I am compelled to create, but the time I spend shooting, drawing, writing, or producing precludes significant action in other spheres. How can my photographs, paintings, and drawings, “fine art objects” traded in a luxury market, exist in accord with my ideology? More specifically, how can I earn a living and connect my creative work to progressive efforts?
In the fall of 2008, I decided to contribute a percentage of every art sale to nonprofit organizations that are working to redress environmental and social ails. By generating money for important causes through the sale of my artwork, I can act in proxy; the long hours in the studio can be connected to the spirit of the art and to the greater community. This charitable sales model is a concrete metaphor for the emotional and intellectual sustenance provided by the artwork itself.
Action Against Hunger
Intervening in emergency situations of conflict, natural disaster, and chronic food insecurity, Action Against Hunger saves the lives of malnourished children while providing families with sustainable access to safe water and long-term solutions to hunger. Action Against Hunger has pursued its vision of a world without hunger for 30 years, assisting nearly 5 million people a year in some 40 countries across the globe.
BAASICS envisions a culture in which the fine arts and sciences are complementary parts of our popular discourse, together able to provide an exceptional understanding of our world and of what it means to be human. BAASICS produces entertaining, free programs that make the contemporary fine arts and sciences accessible and inspiring for a popular audience. (Please note that Christopher Reiger is the Managing Director of BAASICS, but 100% of all individual donations are used to fund BAASICS programming and are NOT earmarked for administrative or fundraising costs.)
The Bay Nature Institute
The Bay Nature Institute, based in Berkeley, California, is dedicated to educating the people of the San Francisco Bay Area about, and celebrating the beauty of, the surrounding natural world. We do so with the aim of inspiring residents to explore and preserve the diverse and unique natural heritage of the region, and of nurturing productive relationships among the many organizations and individuals working towards these same goals.
The Orion Society
Orion Magazine, a publication of The Orion Society, is a bimonthly journal of the literary and visual arts devoted to an exploration of the relationship between people and the natural world. Since its inception in 1982 as the Orion Nature Quarterly, it has become widely known for exceptional writing, meticulous editing, striking visuals, unique design, and its lack of advertising. In addition to the print edition, Orion also publishes written and multimedia features online; distributes a digital subscription; coordinates the Orion Grassroots Network; and engages with readers, writers, artists, and activists through conferences, writing workshops, and other outreach activities.